Appear Appoints Aaron Ardiri as Chief Technical Officer

Stockholm, April 2nd, 2008 – Appear, a leading provider of enterprise mobility software, today announced that it has named Aaron Ardiri Chief Technology Officer, as part of the growth of its management team based in Kista, Sweden.

An Australian and Swedish citizen, Aaron Ardiri brings over 15 years experience focusing on research and development in the area of mobile technology. He was previously the CTO of MedHand International AB, a high tech company focusing on medical information publishing towards mobile devices. During his tenure at Medhand, he managed the development and deployment of Dr Companion, an advanced mobile reference assistant for medical personnel.

“Appear caught my interest immediately because they had an innovative technology that could apply to both employees and consumers” says Aaron Ardiri. “The power of the context engine technology, combined with the ease of use of the provisioning, synchronization, device management and notification modules, convinced me that the early successes they had enjoyed in transportation could scale to other industries, and more importantly, to the mobile consumer space at large”.

Aaron Ardiri created a reputation for himself within the mobile community by releasing various shareware and commercial entertainment titles and providing consultancy services to some of the largest players in the mobile industry. He is also the creator of a multi-platform development kit, providing true native cross-platform abilities based on a single source code base and used within several commercial projects worldwide.

“Aaron has a reputation for pushing the boundaries of the mobile hardware to its limits, proving what is defined as not possible, always is possible”, says Xavier Aubry, CEO of Appear. “This is what attracted us to his profile. Today, as we are striving to reach out to an increasing variety of mobile devices, including the iPhone and Google Android devices, the mobile industry is in high need of competences such as Aaron’s. We are very pleased that he has accepted to join our management team”.

About Appear:
Appear is the leading provider of context-aware software infrastructure designed to power the next generation of mobile applications and services. Using situational information (context), the AppearIQ suite of products transforms ordinary wireless data networks into rich multimedia channels that deliver information, voice, video and messages to mobile computer users. By collecting and sharing context, Appear’s solutions eliminate information overload and ensure users have exactly the information they need, when and where they need it. With Appear software, devices and applications react in real-time to users’ changing needs. Industry leaders in transportation, retail, telecommunications and government use AppearIQ. Appear has also been awarded three EU-funded research projects focusing on “Mobile and Wireless Systems beyond 3G” and part of the fourth call of the IST Sixth Framework Program: MIDAS (www.ist-midas.org ), SIMS (www.ist-sims.org ) and MUSIC (www.ist-music.eu ).

Appear has an extensive partner network including industry leaders Cisco and Intel who along with vertical market specialists work to deliver innovative, end-to-end wireless and mobile solutions. The company is privately held and headquartered in Stockholm, Sweden and with offices across Europe. For further information please visit www.appearnetworks.com

Press Contact:
Mia Falgard, +46 8 545 91 370
mia.falgard@appearnetworks.com