Leisure & HospitalityWhen attending a conference at a major conference center or when staying in an unfamiliar hotel on business, the need for location aware connectivity is increasingly necessary. With Appear IQ, business people attending a conference can access commercial brochures directly on their mobile device, without carrying around piles of leaflets and search the local visitor database in order to find potential customers and partners. In addition, attendees can be alerted to potential business matches in the vicinity, maximizing their efficiency and minimizing their chances of missing crucial business opportunities.
Some of the current trends within leisure and hospitality include:
- Movement towards new customer interaction models with information-push inside conference centers, hotels, or museums
- An increasing number of employees with mobile devices, ranging from security personnel to customer information staff
The challenges that the industry is facing include:
- The need to tailor content to public user needs
- The ability to support multiple internal applications
Appear Networks provides the following solutions to these challenges and many more:
- Appear IQ allows Click and Run™ zones composed of wireless location-specific services from companies exhibiting at a fair
- Appear IQ drives foot traffic to booths through the automatic alerting of business matches, both for users manning stands and for attendees looking for new business opportunities
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