
RED HERRING REVEALS COMPANIES SELECTED FOR THE RED HERRING 100 EUROPE 2008
Award Recognizes the 100 “Most Promising” Companies Driving the Future of Technology

Malta, April 15, 2008 – Red Herring today announced that Appear is a recipient of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.
“This year’s impressive list of winners demonstrates Europe’s emergence as a major player in the global technology sector,” said Red Herring Editor-in-Chief, Joel Dreyfuss. “The exceptional accomplishments of European technology companies and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”
Red Herring’s lists of top private companies are an important part of the company’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.
“We are delighted to be this years’ recipient of the Red Herring 100 Europe” says Xavier Aubry, CEO at Appear. “Over the past year, we have seen a rapid intake of mobile solutions for field workers, starting in the travel & transport sector, and now rapidly expanding to other industries. Appear will generate this year profitable growth in excess of 50% combined with an EBIT margin of 35%.”
Red Herring’s editorial staff rigorously evaluated more than hundreds of private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.
To honor the CEOs of Red Herring 100 Europe companies, Red Herring has invited each CEO to present his or her company at its Red Herring Europe 2008 event. Scheduled for April 14-16, at the Westin Dragonara Resort, this intimate, three-day event is themed “Ahead of the Curve” and will explore how European firms are leading the charge in many technology sectors, gaining the competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.
About Red Herring: www.redherring.com Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy.
About Appear: www.appearnetworks.com Appear is the leading provider of context-aware software infrastructure designed to power the next generation of mobile applications and services. Using situational information (context), the AppearIQ suite of products transforms ordinary wireless data networks into rich multimedia channels that deliver information, voice, video and messages to mobile computer users. By collecting and sharing context, Appear’s solutions eliminate information overload and ensure users have exactly the information they need, when and where they need it. Industry leaders in transportation, retail, telecommunications and government use AppearIQ. Appear has an extensive partner network including industry leaders Cisco, SITA, Transeo Alliance and Telent in order to deliver innovative, end-to-end wireless and mobile solutions. The company is privately held and headquartered in Stockholm, Sweden and with offices across Europe.
Press Contact: Angela Hepburn, Be-SR SARL, +33 6 84 81 51 56, angieh@beseenandread.com
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