Retail, Leisure & HospitaliyRetail
Location based applications from Appear Networks are currently helping to provide end-to-end marketing solutions that improve customer experience in retail environments by simultaneously creating operational efficiencies and productivity improvements throughout the industry. This allows shoppers to have continuous access to information pertaining to special offers and the explanation of products, while allowing them to obtain instant answers to questions they may have regarding the products and services on offer.
The retail world is advancing rapidly, and some of the current trends in the industry include the following:
- Retailers and consumers are demanding the ability to communicate with each other through the network based on their location, user profile and the time of day
- The customer experience is rapidly developing into a full service marketing deployment aimed at the consumer
- Customers are demanding access to more detailed information which addresses their specific needs
The challenges facing retailers with regards to keeping up with these trends consist of the following:
- The need for the intelligent use of staff resources by allocating tasks like logistics and maintenance to specific employees
- The requirement for security personnel, in the case of shoplifters for example, to receive video messages of any suspects to be automatically pushed to their device through a network
- The need for sales teams to instantly collect data regarding their in store merchandise and the accuracy of sales
Through the deployment of Appear IQ, retailers can solve the above challenges through:
- Location-based content which allows information such as special offers and detailed retailer information to be automatically pushed to a shopper as they move about the store
- Time-based content allowing shoppers to be alerted to offers or products available at a specific time
- Profile-based content allowing retailers to hold information about individual shoppers which can be retrieved by the Appear platform and used to deliver personalized marketing offers to shoppers.
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Leisure & Hospitality
When attending a conference at a major conference center or when staying in an unfamiliar hotel on business, the need for location aware connectivity is increasingly necessary. With Appear IQ, business people attending a conference can access commercial brochures directly on their mobile device, without carrying around piles of leaflets and search the local visitor database in order to find potential customers and partners. In addition, attendees can be alerted to potential business matches in the vicinity, maximizing their efficiency and minimizing their chances of missing crucial business opportunities.
Some of the current trends within leisure and hospitality include:
- Movement towards new customer interaction models with information-push inside conference centers, hotels, or museums
- An increasing number of employees with mobile devices, ranging from security personnel to customer information staff
The challenges that the industry is facing include:
- The need to tailor content to public user needs
- The ability to support multiple internal applications
Appear Networks provides the following solutions to these challenges and many more:
- Appear IQ allows Click and Run™ zones composed of wireless location-specific services from companies exhibiting at a fair
- Appear IQ drives foot traffic to booths through the automatic alerting of business matches, both for users manning stands and for attendees looking for new business opportunities
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