RetailLocation based applications from Appear Networks are currently helping to provide end-to-end marketing solutions that improve customer experience in retail environments by simultaneously creating operational efficiencies and productivity improvements throughout the industry. This allows shoppers to have continuous access to information pertaining to special offers and the explanation of products, while allowing them to obtain instant answers to questions they may have regarding the products and services on offer.
The retail world is advancing rapidly, and some of the current trends in the industry include the following:
- Retailers and consumers are demanding the ability to communicate with each other through the network based on their location, user profile and the time of day
- The customer experience is rapidly developing into a full service marketing deployment aimed at the consumer
- Customers are demanding access to more detailed information which addresses their specific needs
The challenges facing retailers with regards to keeping up with these trends consist of the following:
- The need for the intelligent use of staff resources by allocating tasks like logistics and maintenance to specific employees
- The requirement for security personnel, in the case of shoplifters for example, to receive video messages of any suspects to be automatically pushed to their device through a network
- The need for sales teams to instantly collect data regarding their in store merchandise and the accuracy of sales
Through the deployment of Appear IQ, retailers can solve the above challenges through:
- Location-based content which allows information such as special offers and detailed retailer information to be automatically pushed to a shopper as they move about the store
- Time-based content allowing shoppers to be alerted to offers or products available at a specific time
- Profile-based content allowing retailers to hold information about individual shoppers which can be retrieved by the Appear platform and used to deliver personalized marketing offers to shoppers.
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